Tuesday, August 3, 2010

Juicy Fruit: Pop it in your mouth.

The 1980s - the decade in which marketing went nuts. Example one: Juicy Fruit, which was (is?) apparently the most exciting, active chewing gum ever made.

"Take a sniff / Pull it out" - was that required procedure? I don't remember a lot of people smelling their gum before "popping" it in their mouth.

There are more versions of this ad, of course - but this is the one that was stuck in my head all day today, for no particular reason whatsoever. And now it's stuck in yours. You're welcome!

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