Sunday, August 15, 2010

Cool Mint Listerine: Fights plaque, tastes like Cool Mint.

A pretty simple concept, actually: it's Listerine that doesn't taste like...burning. But the ad did an excellent job at making it seem like so much more.

Several interesting things about this piece.
  • The song is "Tarzan Boy" by Baltimora, very much a one-hit wonder who got really lucky when this ad hit the airwaves.
  • This was Pixar's second advertising effort, after their previous ad for Listerine featuring a boxing bottle (which I'll put up here at some point, too - I'd forgotten about that one).
  • This ad has apparently been added to MoMA's permanent collection (though I can't find a reference to it on their site).
  • Remember when the Listerine bottles were still made of glass? (At the end, the two bottles "clink" together on the tree branch.)
 The most fun you'll ever have with mouthwash.

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