Lucky Charms: Magically delicious.

In the vein of the Trix Rabbit's fall from grace, here we see the very first cracks in the thin armor of Lucky Leprechaun.



 "A malt cereal with a delightful difference." And a wee bit o' sugar, eh, laddie?

Animation was reportedly performed by Bill Melendez, later of Peanuts (you know, Charlie Brown? Snoopy?) fame on television. I would suspect he also did the Trix ad seen previously, given the similarities and the sponsoring company (General Mills).

Trix are for kids...or so you thought.

Shocking revelation! General Mills has been hiding the truth for years, and now it can finally be revealed: Trix are NOT, in fact, just for kids. This once-classified archival footage has surfaced, and I promise that you will be dumbfounded.



Of course, what you don't see is that the Rabbit succumbed to a violent stomach virus shortly after the completion of his daring, reckless feat. But his triumph shall not be forgotten!

Also, I like the fact that Trix is referred to here as the cereal with "real fruit colors" - because, as we all know, it certainly doesn't actually TASTE like fruit.